Deciding what fitness equipment to purchase can be very confusing. At the low end of the scale there are cheap, disposable products littering eBay and Craigslist. Guess what? People, get rid of products because they are broken, don’t work very well or did not engage the user. On the high end, companies like Matrix, Life Fitness, and Cybex, charge you an arm and a leg for their quality, but often times lack features and innovation. Also, with huge overhead, often selling through Brick and Mortar stores they must mark their products up 400% or more to keep their business model sustainable. At Bodyforce, we run a tight ship, maximize efficiency, keep overhead low and focus our energy on engaging features, bang for the buck and excellent customer service.